RSI Webinar: How to Increase ROI at Railway Interchange

Webinar Title: How to Increase ROI at RI: Tips & Tactics for Boosting Selling Opportunities in Your Booth

This webinar has already occurred; view the recorded webinar below

This is a video-capture of an RSI webinar held June 7, 2017. The presentation was titled: "How to Increase ROI at RI: Tips & Tactics for Boosting Selling Opportunities in Your Booth." Hosted by RSI's  Amanda Patrick, who is Vice President of Trade Shows & Member Relations, the session was offered to exhibitors at the Railway Interchange 2017 show to be held in Indianapolis, IN (from September 17-20); speakers were Doug Smith, President, and John Hoeschele, Creative Director, of Ithaca, NY-based Smith Marketing Services, LLC. Check it out and contact Amanda Patrick to learn more or ask any questions you may have about RI2017.

Original Call for Registration
Exhibiting with the Railway Supply Institute at Railway Interchange 2017? Here’s a quick and low-cost way to ensure you maximize the return on that investment: Our 1-hour exhibitor webinar offers tips and tactics you can apply easily and effectively at the show in Indianapolis, this September. Hosted by Railway Supply institute (RSI) -- and featuring the marketing pros at Smith Marketing Services, LLC – this webinar will cover:
  • Setting measurable and ROI-focused goals for your trade show effort
  • Key research findings and insights from previous RI shows
  • How to increase ROI through better planning and execution before, during, and after the event
  • Tips for qualifying and engaging visitors to your booth
  • Pitfalls to avoid when designing and staffing your booth
  • And more
There will also be a Q&A period and participants will be supplied with a download of the presentation and additional tradeshow tips/thought-starters from Smith Marketing Services.
About Our Speakers: Doug Smith (President) and John Hoeschele (Creative Director), of Ithaca, NY-based Smith Marketing Services, have well over 50 years of technical and industrial marketing experience between them – including ongoing consulting relationships with several, longstanding clients in the rail industry (e.g. New York Air Brake, American Railcar Industries, RSI, and the Railway Interchange event itself.)

About Your Host: Amanda Patrick, CEM, VP of Trade Shows & Member Relations at the Railway Supply Institute. Amanda is the Show Manager for RSI at Railway Interchange. She's been managing the show since it's inception in 2011 and will gladly contribute and provide expertise in any way needed. (view bio)



Webinar Details

Date: Tuesday June 6, 2017
Time: 2pm EDT,11am PDT
> RSI Member Exhibitors - Free
> Non Member Exhibitors - $125 per person


Contact: Amanda Patrick,